Front-end Product Engineer

Specialist in Next.js, TypeScript, and Performance Engineering. I build accessible, conversion-optimized digital products that scale.

8+ Years Experience

Accessibility Advocate

Based in Boerne, Texas

nathanael-hero

Conversion

Built 20+ landing pages using Next.js and Sanity CMS, driving a 15% increase in user engagement.

Scale

Migrated 10–15 pages daily to SEO-optimized templates, significantly improving search visibility and performance.

Performance

Refactored legacy shopping cart logic to reduce page-load latency and increase checkout conversion rates.

Featured Project

From Engineering to Ownership: The StoryDesk Case Study

I built StoryDesk because business owners shouldn't be bogged down by "fragile" websites. My goal was to provide a simple, robust, and maintenance-free platform that allows my clients to hit the ground running with their online presence.

Technical Highlights:

  • Next.js App Router & TypeScript: For type-safe, lightning-fast performance.

  • Tailwind CSS: For lean, maintainable design systems.

  • Vercel Deployment: Ensuring 100% uptime and global edge performance.

Build Your Presence, Without the Fuss

My Evolution

Design Roots & Engineering Mindset

My career didn’t start in a classroom; it began in the trenches. In 2014, I started as a graphic design intern, where I was mentored by industry veterans with decades of online experience. This "on-the-job" education taught me the high stakes of visual communication and brand consistency long before I transitioned into full-time engineering in late 2017.

I believe that a website is a business asset, not just a code repository. My design background informs every technical decision I make today. It’s why I prioritize:

  • Structured Layouts: Using SCSS, Flexbox, and modern CSS to create clean, predictable interfaces.

  • Semantic HTML: Ensuring that the "skeleton" of a site is accessible and SEO-friendly from the start.

  • Performance as Design: Understanding that a beautiful interface is useless if it doesn’t load instantly for the user.

Now based in Boerne, Texas, I combine this decade of design and development experience to build products that are as resilient as they are refined. Whether I am architecting complex systems for enterprise clients or perfecting the "no-fuss" experience of StoryDesk, my goal remains the same: helping you hit the ground running.

See the Work in Action

Work With Me

Ready to Build Something Better?

I eliminate the friction between complex code and a seamless online presence. Whether you need a product-minded engineer to lead a Next.js project or a robust platform like StoryDesk to launch your business without the technical headache, let's connect. Based in Boerne, Texas, I am available for remote engineering roles and local collaborations across the San Antonio tech corridor.